Chloë's journey in the events industry began amidst the glamour of the L’Oreal Melbourne Fashion Festival, igniting her passion for orchestrating unforgettable experiences. Transitioning into the dynamic realm of Media and Broadcast, Chloë carved out a niche role bridging Sales and Marketing in radio, honing her expertise at Australian Radio Network, KiisFM, and GoldFM.

Elevating her career at Southern Cross Austereo, Chloë spearheaded impactful Trade Marketing initiatives for premier brands like FoxFM and Triple M, and most recently, LiSTNR. Her strategic prowess brought brands to life, fostering enduring connections within targeted B2B communities nationwide.

With an illustrious portfolio, Chloë seamlessly collaborates with top-tier Media personalities like Hamish & Andy, Carrie Bickmore and Eddie McGuire, while also orchestrating standout events featuring renowned artists such as Justin Bieber, Vance Joy, Peking Duk and Jess Mauboy.

In 2011, Chloë founded the Melbourne Media Sales Hall of Fame, a charity event dedicated to honoring individuals who have made significant professional and social contributions to the media industry. Each year, outstanding figures like Harold Mitchell, Peter Harvie, and this year's inductee Lyndall Campher are recognized and inducted into the prestigious "Hall of Fame."

Since its inception, the event has grown into the media industry's premier gathering, expanding from 300 attendees to a sold-out 1000-person gala at Crown Palladium over the past three years. All proceeds from the event, totaling over half a million dollars, have been donated to charities such as the Royal Children’s Hospital, Bowl Cancer, and Beyond Blue, making a substantial impact in our community.

Proficient in crafting unparalleled client experiences, Chloë's forte lies in driving ROI-centric campaigns and initiatives that redefine brand positioning. Her expertise extends globally, having executed projects across diverse markets including Hawaii, Hong Kong, and Bali. As well as iconic Melbourne events like the Grand Prix and Spring Racing Carnival within the Birdcage, as well as September Club at the AFL Grand Final and Aus Open.

Chloë's narrative is a testament to her indelible mark in shaping unforgettable experiences and fostering enduring brand connections, both nationally and internationally.